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Robi Reed

C.S.A. / Casting Director

Denzel Washington, Halle Berry, Rosie Perez, and Queen Latifah all have something in common: Emmy Award-winning Casting Director Robi Reed.

Blessed with an eye for talent and a gift for spotting a diamond in the rough, Reed’s career has spanned over 30 years. Her ability to match a role with the perfect choice has made household names out of Jamie Foxx and Mekhi Phifer to name a few. Reed has more than 70 films to her credit, including Soul Food, The Best Man, For Colored Girls, Love Jones, and Set It Off. Reed’s first studio film was Spike Lee’s School Daze. She went on to cast Lee’s Do The Right Thing, Mo’ Better Blues, Crooklyn, Clockers, Malcolm X; winning the CSA Award for best casting, and Jungle Fever; breaking out two of Hollywood’s biggest stars, Samuel L. Jackson and Halle Berry. Reed also cast Beyoncè Knowles-Carter in her first acting roles, Carmen: A Hip Hopera and The Fighting Temptations. She also cast the directorial debuts for Denzel Washington, Eddie Murphy and Regina King (Antwone Fisher, Harlem Nights, Let the Church Say Amen). Reed has cast a multitude of television projects including HBO’s The Tuskegee Airmen, for which she won an Emmy Award for best casting, Oprah Winfrey’s Their Eyes Were Watching God, the Showtime series Barbershop, as well as Girlfriends, In Living Color, A Different World, and Roc.

After 25 years of running her own company, Robi Reed Entertainment, Reed joined the executive ranks at BET Networks. In her position as Vice President of Talent and Casting for Original Programming, she oversees all scripted and non-scripted shows for the network, including the NAACP Image Award winning mini-series The Bobby Brown Story and The New Edition Story, as well as, Madiba starring Laurence Fishburne, The Book of Negroes, American Soul, The Game, First Wives Club, Games People Play and Bigger.

Reed holds a Bachelors of Arts degree in Speech Communication and Theatre from Hampton University.