Veronica Graye is an LA-based stylist specializing in branding, often brought on to rebrand clients looking to build a cohesive story throughout several platforms. She has been working in the fashion industry for 13 years transitioning to full time styling and branding in 2014. Graye has worked in several fields within the fashion industry, from product development, fashion merchandising, visual merchandising and design. After graduating with both Fashion and Visual Merchandising degrees, Graye went on to get her Product Development degree from FIDM.
It wasn’t until Graye was pregnant living in New York working in the industry at a job she thought she should love, when she made the decision to transition to full time styling. She and her family moved to Los Angeles and Graye began building her career with her one-year old strapped to her back. She had always wanted to be a stylist, but felt like it was a fleeting dream, and with a new baby she knew that the only thing worth leaving her for would be this “dream job.” Seven years later, Graye has built her client roster with up-and-coming artists, ones who have a voice of their own and are not afraid to use it. She works with a lot of young actors, working alongside their parents and entire teams flawlessly.
With a background in design, Graye has been honored to make costumes for plenty of musicians and performances, as well as offer onsite tailoring which saves on time and fees. Her truest background is branding and seeing the bigger picture, aligning with the glam team, publicists and managers to ensure that all of the branding is on point and cohesive. The goal is to showcase a consistent person throughout all appearances so you are never wondering who they are, and allow their performances to showcase the different characters instead.