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Joe Towne

Founder and CEO of The Performer’s Mindset

Meets virtually

Joe's Services

Acting: On-set Preparation
Audition Preparation

About Joe

Joe Towne is an award-winning writer and director who got his degree in Acting from the University of Southern California. He’s been a coach for the past 19 years for both businesses and performers – some of whom are selling that product you just bought or starring in that movie you Netflixed last night. This work compelled him to write a book about how our inner reality affects our outer experience, which led him to be a guest on the Dr. Oz show.  As an actor he has worked with people like Jennifer Love Hewitt and Hillary Swank and you can see him opposite Rebel Wilson in Isn’t It Romantic, which premiered in February of 2019 and is now available on iTunes.

Joe’s also an acting coach at one of the top studios in Hollywood where he co-created their audition technique program. He works with professional actors and athletes, as they transition from their sport into the entertainment industry.  He  also works with corporations bringing Mindset into practice in the workplace.  Last summer Joe helped coached up the top 24 high school quarterbacks in the country at the Elite 11 weekend in Los Angeles. The Actors Mindset program has been in Los Angeles (both independently and at The Aquila School), at USC, UCLA and most recently at the Vancouver Film School. To learn more about Mindset check out this interview on THAT ONE AUDITION podcast.

Industry Highlights

Session Rates


Audition Coaching - 60 minute individual session

Script work and Mindset prep.
$ 125.00 USD

On Set Prep - 90 minute individual session

Breaking down the script as well as preparing mentally, physically and emotionally to handle the job.
$ 175.00 USD

Post Audition/Callback processing - 30 minute individual session

The time after our audition is incredibly important.

For many actors, post-audition time is a noisy blur. It’s hard to say exactly what happened in there - and whatever we do remember usually replays our “mistakes” and the stories we are MAKING UP about what THEY think of us. And… we wonder whether we are good enough.

What happens in the wake of our work sets us up for the next audition.

At Mindset, we have a specific process for the time post-audition. It helps us unpack what happened, and guides our focus away from the TRAPS our mind can set for us and TOWARDS the details that help us track improvement and build a personal and consistent practice.

This session is designed to help you FOCUS, PROCESS and RECOVER more efficiently and effectively.
$ 62.50 USD

Mindset Coaching - 60 minute individual session

Anxiety and and nerves, reframing our jobs, reclaiming an old audition experience
$ 150.00 USD


Trent Dilfer
Elite 11, Super Bowl Winning QB
We asked Joe Towne and Hillary Tuck of the Actors Mindset to come in and work with our guys as they start to figure out what it means to perform on the world stage. What stood out to me most with them was the incredible joy they brought to the process. It was a blast and everyone from our coaches to our players were engaged and leaning in.
Erin Cardillo & Richard Keith
Writer/Showrunners, In Good Company, Inc.
After the first season of our last series, we did a post-mortem with Joe that provided us with incredible insights on how to be better showrunners, better partners and more focused in our creative work moving forward. In retrospect, his insight and coaching has been invaluable to our production company. He helped us clarify our mission and set our minds towards how we wanted to show up, who we wanted to be in business with and how we wanted to feel doing it. Literally everything he helped us crystalize has come into being. We are so grateful for his work and continue to call on him as we move forward towards our greater goals. Also, he’s ray of fucking sunshine.
Yogi Roth
College Football Analyst & Host (Pac-12 Network, Elite 11, ESPN, Fox, CBS, TBS
After working with Joe for all of 2018, it is evident that his methods not only work, but they gave me tools to utilize as an analyst on set, broadcasting games and interviewing athletes. Our sessions and his coaching points elevated my performance and allowed me to gain confidence in a style I had not had in a decade in the broadcasting profession. He made me more aware of my delivery, more deliberate with my analysis and more joyful as a performer. I plan to work with Joe for the remainder of my career and if you want to grow as a performer, I’d contact him as soon as possible.
Maria Tuccelli
World Vertical Runner
As an athlete in an endurance sport, Joe helped me transform my performance mindset to something beyond freeing, and definitely magical. He invited me to be curious and explore a learning goal. The following day I set new personal records in back to back races.
Josh Close
Fargo, 12 Monkeys, Person of Interest
That was incredible. A game changer. Really flipped a switch in my head. I’m so grateful and am excited to apply more and more.
Tracy Bonham Fine
Last December, I was invited to speak in front of 2,500 people about something incredibly personal. Up to that point only a few people knew my story of abuse. I am a singer and musician and I can sing about uncomfortable events in my life, yet when it comes to speaking about something so vulnerable, well, I had never done anything like that before. Joe helped me visualize every moment, from the 15 minutes before walking on stage, to how it felt afterwards in my dressing room. His positive approach to everything – from preparation to performance – enabled me to overcome my anxiety and enjoy success in that moment and beyond.